Since creativity and innovation are the single most significant drivers of economic development today, companies’ advantage is increasingly tied to how their workforce can think outside the box, see fleeting opportunities, and leverage these opportunities to design, innovate and market new products and services. As Hong Kong’s economy is being integrated into that of China, there is a growing need for creative and innovative graduates who can come up with new business models, or help existing companies differentiate their offerings through product and service innovation. The Bachelor of Business Administration (Business Design and Innovation) [BBA(BDI)], the only one of its kind in Asia,is being launched after extensive consultation with the business community and in response to the rising global trend toward creativity and innovation.

 

  The growing importance of creativity and innovation has created great demand for management specialists with strong creative and innovative abilities. Because of the scarcity of such graduates, we believe there will be a premium for those students that can position themselves on the interface between business administration and creativity-related disciplines.The BBA(BDI) provides you with not only cutting-edge training in business administration, it also allows you to develop a deep reserve of knowledge and skills conducive to creativity and innovation. As a graduate of the BBA(BDI) Programme you will be equipped with the necessary intellectual skills and imbued with positive disposition and attitude needed to start up a new business or find challenging jobs in commercial enterprises, governmental or non-governmental organisations. In light of the launching on the West Kowloon Cultural Centre we also envision great demand for our graduates who specialise in arts management.