BBA business design innovation (BDI) provides you substantial flexibility in custom-tailoring your studies. In addition to a Bachelor Degree in Business Administration (majoring in Business Design and Innovation), you will also have the option to work with our academic advisors and take electives that would lead to a minor or double major in your specific areas of interest.

  In order to broaden your international perspective and expose you to cultural diversity BBA(BDI) includes an exchange programme at an overseas university. In addition to this, because we believe that real-life working experience should be an integral part of learning, you will be placed for summer internship in renowned organisations in Hong Kong, China, or abroad. 

 The Business Design and Innovation Major is designed for students who aspire to be entrepreneurs or management specialists who can design, innovate and market new products and services through creative thinking. It allows students to develop a deep reserve of multi-disciplinary knowledge and skills conducive to creativity and innovation, thus providing an opportunity for students to discover their true interest in the interface between business and other disciplines.